convert-bump

# Convert Bump - Order-Form Bump Offer > *"The bump is the smallest piece of copy in the funnel and the highest dollars-per-word. Eighty words and a checkbox. If you get it right, AOV jumps 12-30% across the whole funnel."* This skill builds the bump: a single relevant low-friction add-on, presented as a checkbox above the order button, with Method-compressed micro-copy. ## When to Use Trigger phrases: `order bump`, `bump offer`, `checkout bump`, `bump copy`, `/convert bump <product>`. Use when the user has a checkout page and wants to add a single low-friction add-on (template pack, course module, license tier, faster-shipping option, swipe file, etc.) - small enough that the buyer adds it without thinking twice. ## When NOT to Use - **Full upsell with its own page** → `/convert oto-page`. - **Post-purchase cross-sell** → `/convert cross-sell-page`. - **Pre-purchase main sales page** → `/convert sales-page`. - **Auditing existing bump** → `/convert audit`. ## Inputs Required: 1. **The flagship product** - what's already in the cart. 2. **The bump product** - what's being added. Must be: - Genuinely relevant to the flagship (no random "buy a t-shirt with your course" bumps). - Priced 5-30% of the flagship. - Deliverable instantly (no shipping logistics that complicate checkout). 3. **The flagship's voice + One Person** - bump must match the voice of the page it sits on. 4. **Real bump-only price reasoning** - the bump price is genuinely lower than buying the...