convert-checkout-page

# Convert Checkout Page - Checkout Micro-Copy + Trust Signals > *"By the time they hit checkout, the heavy persuasion is done. The job here is friction reduction. Every doubt that creeps in between the buy button and the confirm button is a sale you already won and lost again. Micro-copy is the lever."* This skill builds the checkout-page surface: order summary, form-field copy, optional bump slot, button label, guarantee restatement, and the trust signals that close the gap between intent and confirm. ## When to Use Trigger phrases: `checkout page`, `order page`, `order form copy`, `checkout copy`, `cart page`, `/convert checkout <product>`. Use when: - The user has a sales page (or VSL page) that needs a checkout surface to land on. - The checkout will be assembled from a payment processor (Stripe Checkout, ThriveCart, SamCart, custom). This skill emits the *page chrome* and copy - the form fields themselves usually come from the processor. - The user wants to reduce checkout abandonment. ## When NOT to Use - **The bump component itself** → `/convert bump` (this skill includes a slot for it). - **Post-purchase OTO** → `/convert oto-page`. - **Pre-purchase sales page** → `/convert sales-page`. - **Auditing existing checkout** → `/convert audit`. ## Inputs Required: 1. **Product + price + components** - what's being bought. 2. **Payment processor** - Stripe Checkout / ThriveCart / SamCart / custom. Determines what form fields you control vs. inherit. 3. **Guarantee t...