convert-lead-magnet-page

# Convert Lead-Magnet Page - Free → Email Opt-In > *"A lead magnet page is a sales page where the price is the email. Same Method, same locks, same close - but the currency is permission instead of money."* This skill builds the page that converts visitors into email subscribers in exchange for a substantive free asset. Longer than a squeeze, shorter than a sales page - the full Method, scaled for a lower-friction yes. ## When to Use Trigger phrases: `lead magnet page`, `free guide page`, `free training page`, `opt-in landing page`, `/convert lead-magnet-page <topic>`. Use when: - The user has a *substantive* free asset (15–60 minute training, 20+ page guide, full swipe file, calculator/tool, mini-audit). - Cold-to-cool traffic needs more persuasion than a squeeze provides. - The lead magnet is the front of a longer email-driven funnel. ## When NOT to Use - **Super-short single-promise opt-in** → `/convert squeeze-page` (60–120 words). - **Pre-sell content for cold traffic** → `/convert bridge-page`. - **Post-opt-in delivery + secondary offer** → `/convert thank-you-page`. - **Webinar registration** → `/convert webinar-reg-page`. ## Inputs Required: 1. **The lead magnet** - what's being given away. Format, length, deliverable. 2. **The promise** - the specific outcome the lead magnet delivers (not "tips" - *"the exact 6-email cold sequence that's pulled $1.4M for our agency clients"*). 3. **One person + Nerve** (One Person Rule). 4. **Form destination + post-opt-in U...