suede-offers

# Suede Offer Architecture Suede separates the offer underneath the page from the copy used to present it. Improve the real value exchange—outcome, proof, effort, time, scope, bonuses, guarantee, price structure, and honest constraints—before polishing language around a weak proposition. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy **The offer is the thing, not the page.** Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise. This skill owns the offer underneath the expression. Route sales-page language to `suede-copy`, conversion-path work to `suede-site-alchemy`, tier structure to `suede-pricing`, launch orchestration to `suede-campaign-in-a-box` (creator and artist launches) or `suede-marketing-plan` (product and service launches), and upgrade prompts to `suede-paywalls`. ### When this skill matters You sell: - **Services** — consulting, freelance, agency retainers, productized services - **Courses** — async, cohort-based, live - **Coaching** — 1:1, group, mastermind - **Info products** — guides, swipe files,...