1p-tagging-pixels

Solid

Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent, server-side tagging vs client-side, 1P vs 3P data strategy, and identity resolution. Use when setting up tracking, implementing pixels, building attribution, or preparing for privacy-first measurement. Triggers on: "pixel", "tracking", "conversion tracking", "first-party data", "server-side tagging", "UTM", "cookie consent", "1P vs 3P", "identity resolution", or any tracking implementation request.

AI & Automation 28 stars 11 forks Updated 1 weeks ago MIT

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Skill Content

# 1P Tagging & Analytics ## Overview Third-party cookies are dead. Apple ITP, Firefox ETP, and Chrome's phase-out have made browser-based tracking unreliable. The future is first-party data and server-side measurement — data your customers intentionally share with you that survives ad blockers, cookie restrictions, and platform changes. This skill covers the complete measurement stack: 1P vs 3P strategy, pixel implementation, UTM architecture, server-side tagging, consent management, and identity resolution. The output is a privacy-resilient analytics infrastructure that works when cookies don't. ## Authoritative Foundations - **Privacy-First Measurement** — Shapes deliverables for this skill — Third-party cookies are dead. - **Server-Side Tagging Architecture** — Shapes deliverables for this skill — Third-party cookies are dead. - **1P Data Strategy** — Shapes deliverables for this skill — Third-party cookies are dead. ## When to Use - "Set up conversion tracking" - "1P vs 3P data strategy" - "Install pixels (LinkedIn, Meta, Google, TikTok)" - "Build UTM architecture" - "Set up server-side GTM" - "Implement first-party tracking" - "Fix attribution gaps" - "Set up cookie consent" - "Identity resolution setup" ## 1P vs 3P Data Strategy ### First-Party Data (1P) Data you collect directly from your customers — they know they're sharing it. Examples: email signups, form fills, product usage, purchase history, support tickets, survey responses, account registration. **Ad...

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Author: LeadMagic
Repository: LeadMagic/gtm-skills
Created: 1 months ago
Last Updated: 1 weeks ago
Language: Python
License: MIT

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