landing-page-copy

# Landing Page Copy ## Overview Landing page copy is not literature. It is salesmanship in text. Every word either moves the visitor toward conversion or gives them a reason to leave. The mistake: writing copy that sounds clever instead of copy that closes. "Revolutionary AI-powered workflow optimization" sounds smart to the writer. It means nothing to a visitor who wants to know "will this save me 10 hours a week?" This skill covers conversion copy frameworks, section-by-section patterns, and testing methodology — built on the shoulders of Joanna Wiebe, Oli Gardner, Harry Dry, and the direct response legends. ## When to Use Trigger phrases: "landing page copy", "hero copywriting", "CTA optimization", "conversion copy", "sales page copy", "write landing page", "optimize hero section", "A/B test landing page copy", "messaging for landing page", "headline formulas", "value proposition copy" ## Authoritative Foundations ### Joanna Wiebe — Copyhackers "The first rule of conversion copy: start with the problem, not the product. Nobody cares about your product. They care about their problem. Show them you understand their problem better than they do — then show the solution." **Wiebe's 3-step persuasion:** 1. **I know what you're going through** (empathy with the problem) 2. **Here's what's possible instead** (the promised land) 3. **Here's how to get there** (your product) ### Oli Gardner — Unbounce "The 5-second rule: within 5 seconds of landing on your page, a visitor sh...