marketing-strategy

# Marketing Strategy ## Overview Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. Not "what should we post?" — "given our ICP, budget, and stage, where does every dollar and hour go?" This skill builds a complete marketing operating plan: channel mix, budget allocation by funnel stage, content strategy, demand generation, brand building, and measurement. The output is a strategy document, not a list of tactics. ## Authoritative Foundations - **Product-Led Marketing** — Shapes deliverables for this skill — Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. - **Schwartz Awareness Levels** — Shapes deliverables for this skill — Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. - **Pulizzi Content Tilt** — Shapes deliverables for this skill — Marketing strategy is the allocation of scarce resources across channels to maximize pipeline and revenue. ## When to Use - "Build our marketing strategy" - "Plan our marketing for Q1" - "Allocate marketing budget" - "Which channels should we invest in?" - "Design a demand generation engine" - "Create a marketing operating plan" - "What should marketing own vs sales?" ## Step-by-Step Process ### Phase 1: Channel Mix by Stage | Stage | <$1M ARR | $1-10M ARR | $10M+ ARR | |---|---|---|---| | **Primary** | Founder-led content + outbound | Content + paid + events | Br...