content-research

# Content Research — stop guessing what to post Most people spend hours scrolling to figure out what to post. This skill turns Claude into a research machine: point it at any account or niche and it finds the exact moments that went viral and the patterns behind them — so you copy what works instead of guessing. ## What it does 1. **Pull the posts.** For a creator/account, gather their recent reels + view counts (Instagram Graph API via Composio, or any list of reel URLs the user provides). 2. **Find the spikes.** Rank posts by views and flag the outliers — the exact posts where the account blew up vs their baseline. Those are the moments worth studying. 3. **Break down WHY.** For each outlier, study the reel frame-by-frame + transcript (hand off to the `reel-analyzer` skill / ootto-watch) and extract the hook (first 2s), the format/structure, the pacing, and the retention pattern. 4. **Surface the playbook.** Across the outliers, surface the repeatable patterns — the hook types, formats, and topics that consistently earn saves/shares — and turn them into a short, copyable plan for the user's own niche. ## How to run it 1. Ask for a creator @handle, an account URL, or a niche (+ a few example accounts). 2. Pull their reels + view counts. Options: - **sandcastles.ai** — a research engine that pulls top channels and auto-surfaces the viral outliers + the frameworks behind them (fastest path; connect it to Claude and let it do the heavy lifting). ...