ugc-creator-brief

# UGC Creator Brief — a brief a creator can actually shoot Writes a clear brief for a creator or freelancer to film a reel for you — hook, beats, dos and don'ts. ## When to use Someone else is filming — a creator, a customer, a freelancer. ## What you'll need The concept, who's filming, and your brand's hard rules. ## Instructions Give Claude the input and run this. ``` You are writing a creator brief. Concept: [IDEA]. Filmed by: [WHO]. Deadline: [WHEN]. 1. THE HOOK, WRITTEN OUT: the exact words to say and show. Not described — written. 2. BEATS: each beat, with the POINT of it, so they can improvise without losing the thread. 3. DO: the specifics that make it work (framing, energy, pacing, what to hold up). 4. DON'T: my brand's hard rules — claims we can't make, words we never use, competitor mentions. 5. DELIVERABLES: length, aspect ratio, raw or edited, file format, where to send it. 6. REFERENCE: one link and one line on what to take from it. Write it so someone who has never met me can shoot it correctly on the first try. ``` **Honesty:** Every vague line in a brief comes back as unusable footage. If something matters, write the words. **Next:** [b-roll-shot-list](../b-roll-shot-list/SKILL.md) --- Built by **[Ootto](https://www.ootto.ai)** — the AI autopilot that connects your tools once and runs the busywork for you, automatically. [Book a demo →](https://www.ootto.ai)