social-amplification

# Social Amplification: Distribution for SEO and GEO This skill covers how social distribution and content repurposing serve search rankings and AI visibility, and how they do not, so the effort goes where it actually pays back. The framing that governs everything below: social distribution does not move rankings directly. It is an indirect channel. Treated as a direct ranking lever it wastes budget; treated as a feeder system for branded search and AI citation surfaces it compounds. This skill is honest about which is which, because the wrong belief here burns quarters on vanity metrics. ## Company knowledge first (Obsidian) If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: brand and product facts, target keywords, competitors, and the SEO action log of what was already tried. Ground every recommendation in that context instead of asking the user for facts the vault already holds. At the end of the session, append the actions taken to the vault's SEO action log so the next session starts informed. Vault structure, read-first and write-back protocols: the obsidian-brain skill. ## When to use this skill Use this skill when the user wants to: - Distribute or amplify content they already published (a blog post, a study, a guide). - Repurpose one pillar asset into a week or a month of native social content. - Improve YouTube discoverability for ...