positioning-messaging-20-videos

# /positioning-messaging This skill was built from the transcripts of the 20 most-watched videos on B2B positioning and messaging over the last 6 months (since 2026-03-14), covering 24,487 views and 114,632 words. From them, 461 pieces of advice were extracted and 399 were kept because their verbatim quote was found, grouped into 176 distinct themes. The number next to each rule is how many of the 20 videos say it. Sources are in sources.md. The most repeated rule reached 8 of 20. Treat weights as odds, not laws. ## Inputs 1. What you sell: product name, what it does, and the category you think it belongs to. 2. Who buys it: the customer you win most often, described by business traits such as size, industry, volume, and whether they have a sales team. 3. What buyers use instead: the competitors on real shortlists, plus the status quo (spreadsheets, manual processes, an intern, legacy tools). 4. Proof you already have: measured results, data, case studies, reviews, and customer quotes. Refuse to invent metrics, case studies, customer quotes, or competitor weaknesses the user has not provided. ## The rules, by weight ### Strong (5 to 8 of 20) - **Narrow your target market as tightly as possible.** (8/20) Use identifiable business traits, like "businesses sending hundreds of invoices a month" or "electricians" instead of "plumbers, HVAC, and electricians," not demographics like "men 18-30." - **Replace vague buzzwords with concrete, specific claims.** (6/20) For example, "...