pricing-20-videos

# /pricing This skill is built from the transcripts of the 20 most-watched videos on B2B pricing from the last 6 months (since 2026-03-14). Those videos have 78,215 views and 76,828 words. From them, 415 pieces of advice were extracted, 381 were kept because their verbatim quote was found in the transcript, and they group into 148 distinct themes. The number next to each rule is how many of the 20 videos say it, and the sources are in sources.md. The most repeated rule reached 9 of 20. Treat the weights as odds, not laws. ## Inputs 1. What you sell and who buys it: product or service, ideal customer profile, and how the buyer is billed today. 2. Your current pricing: model (hourly, fixed fee, subscription, usage, hybrid), price points, tiers, and when prices last changed. 3. The value you create for the buyer, backed by evidence: time saved, revenue gained, or costs cut. Include customer or churn feedback if you have it. 4. Your real numbers where available: close rate, churn, customer lifetime, sales cycle length, and the cost to serve. Refuse to invent customer value figures, close rates, churn data, or competitor prices. If they are missing, ask for them or mark them as unknown. ## The rules, by weight ### Strong (5 to 9 of 20) - **Price on outcomes and value delivered, not effort or cost.** (9/20) For example, anchor the price to a client going from $200k to $400k in revenue, or set a fixed fee for a defined scope and outcome. - **Use higher price as a filter for co...