serp-analysis

# SERP Analysis Maps SERP structure, ranking patterns, and feature opportunities so the user can target a query realistically. ## Quick Start ``` Analyze the SERP for [keyword] ``` ``` What does it take to rank for [keyword]? ``` ## Skill Contract **Expected output**: a prioritized SERP brief plus the standard handoff summary for `memory/research/`. - **Reads**: target keyword(s), location/language, device, any SERP screenshots or top-10 URLs, and search context. - **Writes**: a user-facing analysis and reusable summary. - **Promotes**: durable keyword priorities, competitor facts, and pending strategy decisions to `memory/hot-cache.md`, `memory/open-loops.md`, and `memory/research/`. - **Done when**: the SERP composition and top-result ranking factors are documented from a verified live/provided SERP; dominant intent is named with evidence; and a True Difficulty score (0-100, weighted inputs per the template) plus per-site-stage fit is stated. - **Primary next skill**: [seo-content-writer](../../build/seo-content-writer/SKILL.md) when the user is ready to build against the observed SERP. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../references/skill-contract.md). ## Data Sources Optional integrations: ~~SEO tool, ~~search console, ~~AI monitor. Before fetching third-party SERP pages, apply [SECURITY.md §Scraping Boundaries](../../SECURITY.md). Without tools, ask for target keywords, SERP screenshots or top-10 ...