aaron-marketing
Featured120 marketing skills + 8 commands for Claude Code & AI agents across 7 disciplines — SEO/GEO, influencer, paid ads, email, product launch, organic social & brand narrative — on one shared contract, with 8 auditor gates: CORE-EEAT · CITE · C³ · ROAS · SEND · RAMP · ECHO · TALE.
Bundles
Everything this plugin ships — skills, agents, commands, hooks, and MCP servers it bundles.
Skills (80)
content-reviewer
Use when the user asks to "review this influencer content" or "check if this post meets brand guidelines"; produces a structured review (brand alignment, message accuracy, compliance, quality, technical specs), an approve/revise/reject decision, and a constructive feedback message for the creator. Not for drafting the brief that sets the criteria — use brief-generator; not for the partnership agreement — use contract-helper.
outreach-manager
Use when the user asks to "write influencer outreach", "follow up with a creator", or "negotiate partnership terms"; produces personalized pitches, multi-touch follow-up sequences, negotiation scripts with objection handling, and a status pipeline tracker. Not for finalizing signed agreements — use contract-helper.
conversion-value-mapper
Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA sheet. Not for whether the tag fires or UTMs are clean — use conversion-signal-qa; not for cross-platform double-count de-dup — use attribution-reconciler; not for scoring R1/R2 — that is a scored veto in ad-account-auditor. 付费广告转化价值建模/利润出价/价值规则QA
placement-exclusion-manager
Use when the user asks to "build my brand-safety exclusion lists", "set placement / topic / content exclusions before launch", "add network and audience exclusions", or "prep the A1 brand-safety evidence for the auditor"; produces a placement/network exclusion list, a content-suitability & sensitive-topic block list, an audience/negative-audience exclusion set, and a packaged A1 brand/placement-safety evidence file for the gate. Not for building the audiences you target — use audience-segment-builder; not for computing the RQS or issuing the A1 verdict — use ad-account-auditor. 品牌安全/排除位置/否定受众列表
bid-strategy-planner
Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期
landing-experience-checker
Use when the user asks to "pre-launch check the landing page", "run a Quality-Score preflight", or "verify ad-to-page message match before launch"; produces an ad↔page continuity report — message-match gaps, above-the-fold check, page-speed read, form-friction count, mobile-render flags — as a pass/fix punch list. Not for redesigning or rewriting the page — use landing-optimizer; not for scoring the account or the RQS — use ad-account-auditor. 落地页体验预检/广告落地页一致性检查
product-feed-optimizer
Use when the user asks to "optimize my Shopping feed", "fix product disapprovals", "improve product titles/attributes", or "build feed-driven PMax asset groups"; audits and rewrites the Shopping/Performance Max product feed — title/description patterns, required and recommended attributes, GTIN/availability/price hygiene, disapproval triage, and feed-driven asset-group / listing-group structure — informing the ROAS O (Offer) dimension. Not for text ad copy — use ad-creative-builder; not for scoring the account or the RQS — use ad-account-auditor. 商品Feed优化/购物广告Feed/商品标题优化/商品禁投修复
search-term-miner
Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单
budget-pacing-monitor
Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget allocation — use budget-optimizer; not for choosing the bid strategy — use bid-strategy-planner; not for the RQS gate — use ad-account-auditor. 付费广告预算节奏监控/跑量过快过慢/在途配速
fatigue-frequency-manager
Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群
comparison-page-builder
Use when the user asks to "build a vs page", "competitor comparison page", or "[Competitor] alternative page"; produces ready-to-publish comparison/alternative pages in four formats with an honesty rule and one source of truth per competitor. Not for researching competitors or scoring a SERP — use competitor-analysis; not for general article drafting — use seo-content-writer. 对比页/vs页/替代页
geo-content-optimizer
Use when the user asks to "optimize for AI citations"; improves citation readiness for ChatGPT, Perplexity, AI Overviews, Gemini, and Claude. Not for structural on-page SEO — use on-page-seo-auditor; not for net-new drafting — use seo-content-writer. AI引用优化/GEO优化/AI搜索
Show all 80 bundled skills Showing all 80 bundled skills
local-seo
Use when the user asks to "do local SEO", optimize a Google Business Profile, fix NAP, or build local citations; produces a GBP optimization checklist, a consistent NAP record, a priority-ordered citation list, and location/service-area page plans. Not for general on-page issues — use on-page-seo-auditor; not for keyword demand — use keyword-research. 本地SEO/谷歌商家档案/引用建设/NAP一致性
meta-tags-optimizer
Use when the user asks to "optimize meta tags"; improves titles, descriptions, Open Graph, Twitter cards, and CTR test variants. Not for JSON-LD structured data — use schema-markup-generator; not for body copy — use seo-content-writer. 标题优化/元描述/CTR
parasite-seo
Use when the user asks to "rank on a high-authority third-party site" or "borrow domain authority"; plans distributed-authority (barnacle) publishing on Medium/Reddit/LinkedIn/Quora/GitHub that points back to the canonical site. Not for on-site page SEO — use on-page-seo-auditor; not for answer-engine citation tuning of your own page — use geo-content-optimizer. 寄生SEO/借势权重/第三方平台发布/分布式权威
programmatic-seo
Use when the user asks to "build programmatic SEO pages" or "generate pages at scale"; designs a template × dataset page system with playbook selection, a data-defensibility tier check, and thin/duplicate guardrails. Not for finding what to target — use keyword-research or content-gap-analysis; not for writing one page — use seo-content-writer. 批量页面/程序化SEO/模板数据
schema-markup-generator
Use when the user asks to "generate schema"; creates JSON-LD for FAQ, HowTo, Article, Product, and LocalBusiness rich-result candidates. Not for title/meta-description tags — use meta-tags-optimizer; not for crawl/index technical issues — use technical-seo-checker. Schema标记/结构化数据
seo-content-writer
Use when the user asks to "write SEO content"; drafts new posts, articles, and landing pages with keywords, headers, snippets, and evidence boundaries. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for updating decaying existing content — use content-refresher. SEO文章写作/内容优化
content-amplifier
Use when the user asks to "amplify influencer content with paid media", "set up whitelisting or Spark Ads", or "decide which posts to boost"; produces a content-selection scorecard, a paid amplification strategy (whitelisting/boosting/dark posts), audience targeting, and a budget+optimization plan. Not for creating ad variations from raw clips — use ugc-repurposer.
landing-optimizer
Use when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a message-match audit, page-structure and social-proof recommendations, a promo-code/CTA conversion plan, and an A/B test roadmap. Not for measuring campaign results after launch — use performance-analyzer.
ugc-repurposer
Use when the user asks to "repurpose influencer content", "turn one video into multiple ads", or "build a UGC asset library"; produces a content inventory with rights, a multi-channel repurposing map (1 video to 10+ assets), per-format transformation specs, and a 30-day distribution plan. Not for paid amplification spend planning — use content-amplifier.
cold-outbound-sequencer
Use when the user asks to "build a B2B cold-outbound sequence", "design reply-triage branching", "plan a domain warmup / sending throttle", or "make my outbound CAN-SPAM / opt-in compliant"; produces a multi-step outbound sequence with reply-triage branches (positive / objection / referral / not-now / opt-out), a warmup + send-throttle ramp schedule, jurisdiction opt-in/CAN-SPAM guardrails (guidance, not legal advice), and a SEND S-dimension read. Not for B2C lifecycle flows — use email-sequence-designer; not for the consent record — use consent-registry; not for computing EQS — use email-quality-auditor. B2B冷启动外联序列/回复分流/域名预热
email-quality-auditor
Use when the user asks to "audit an email program", "is this campaign safe to send", or run a pre-send go/no-go on their own exported email data; runs SEND EQS scoring with S1/S2/N1/D1 veto checks and a SHIP/FIX/BLOCK gate, and emits a gated audit artifact. Not for building deliverability setup — use deliverability-qa; not for designing lifecycle flows — use email-sequence-designer. 邮件质量审计/EQS评分/发送前放行
inbox-placement-monitor
Use when the user asks to "track where my emails are actually landing after I send", "read my seed-list inbox vs spam vs promotions results", "trend my Gmail Postmaster / Microsoft SNDS reputation", or "did placement drop after my last send"; produces a per-provider inbox/spam/promotions placement read, a domain/IP reputation trend from Postmaster + SNDS, a send-over-send delta with named regressions, and a reusable SEND-S placement snapshot on your own exported telemetry. Not for the pre-send SPF/DKIM/DMARC auth pre-flight — use deliverability-qa; not for computing the EQS or running the vetoes — use email-quality-auditor. 邮件收件箱落点监测/收件箱vs垃圾邮件/Postmaster声誉趋势
send-experiment-designer
Use when the user asks to "design an email A/B test", "set up a multivariate subject/CTA test", "run a send-time test", "build a hold-out group", or "is this email test significant — promote or kill?"; produces a falsifiable hypothesis, a one-variable-per-cell variant matrix, a sample-size / MDE / duration / power plan, and a documented significance read with a promote / kill / keep-testing call on your own ESP export. Not for computing the program-wide EQS or running the vetoes — use email-quality-auditor; not for writing the email itself — use email-creative-builder. 邮件AB测试设计/多变量测试/发送时间测试/留出组/显著性判定
dynamic-content-personalizer
Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variations, a fallback-safety audit, and a PII guard on what may render, informing the SEND E (Engagement/personalization) dimension. Not for building the segments — use list-segment-builder; not for writing the base copy — use email-creative-builder; not for scoring EQS or running vetoes — use email-quality-auditor. 邮件个性化/合并标签/条件内容块/兜底默认值
email-creative-builder
Use when the user asks to "write the email", "draft subject lines", or "build email creative"; produces the pre-click unit — subject-line variants + preheader, body copy, one clear CTA, and a plain-text alt — message-matched to the destination page and claims-ledger-aware. Not for pre-scoring or ranking subject-line variants (spam/truncation/render pre-score) — use subject-line-lab; not for scoring the email or computing EQS — use email-quality-auditor; not for the multi-step flow — use email-sequence-designer; not for the A/B test plan — use send-experiment-designer. 邮件文案/主题行/邮件创意
email-render-builder
Use when the user asks to "build the email HTML", "make this email responsive", "fix dark-mode rendering", or "QA the email across clients"; produces the coded HTML build — a responsive table layout, dark-mode + accessibility pass, a client-render matrix, image-block fallbacks, and a plain-text parity check. Not for writing the copy — use email-creative-builder; not for scoring the email or computing EQS — use email-quality-auditor. 邮件HTML/响应式邮件/暗色模式渲染
subject-line-lab
Use when the user asks to "generate subject line variants", "pre-score my subject lines", or "will this subject get truncated / trigger spam filters"; produces a labeled subject + preheader variant set and a per-variant heuristic pre-score card — spam-trigger flags, length/truncation across desktop + mobile, emoji-count, and the inbox preview render (from-name + subject + preheader) — before any test is run. Not for the body copy or CTA — use email-creative-builder; not for the A/B test design or significance read — use send-experiment-designer; not for the goal-weighted EQS or the S1/S2/N1/D1 vetoes — use email-quality-auditor. 邮件主题行生成/主题行预打分/截断与垃圾词检查
email-sequence-designer
Use when the user asks to "design a welcome flow", "set up an abandoned-cart sequence", "build a light re-engagement branch inside a lifecycle flow", or "plan a cold-outbound sequence"; produces general lifecycle automation flows (welcome, cart, browse-abandon, post-purchase, in-flow re-engagement, B2B cold outbound) with trigger, step timing, branch/exit conditions, goal, frequency governance (send caps, quiet hours, fatigue guardrail), a sunset path, and a SEND N-dimension score. Not for the closed-loop win-back / re-consent (re-permission) program on a lapsed cohort — use reactivation-specialist; not for writing each email's copy — use email-creative-builder; not for computing EQS or the N1 unsubscribe veto — use email-quality-auditor. 邮件自动化流程设计/购物车挽回/流失召回序列
newsletter-monetization-planner
Use when the user asks to "monetize my newsletter", "build a sponsorship rate card", or "model paid-subscription revenue"; produces a revenue model (paid tiers, ad/sponsorship inventory + CPM/flat rate card, referral/boost loops), a list-growth ↔ revenue projection, and honest-offer / disclosure checks for the SEND-D lever. Not for scoring the whole program or running D1 — use email-quality-auditor; not for the return math — use roi-calculator; not for the post-click page — use landing-optimizer. 邮件newsletter变现/赞助刊例/付费订阅测算
preference-frequency-manager
Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard unsubscribe), a preference-to-suppression mapping, and a SEND N-dimension sub-item note on preference-center / frequency options offered. Not for the lifecycle flow map or cadence governance — use email-sequence-designer; not for the consent/suppression record itself — use consent-registry; not for computing EQS or ruling the N1 unsubscribe veto — use email-quality-auditor. 邮件偏好中心/降频阶梯设计/退订替代降档
reactivation-specialist
Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer's and preference-center / frequency options is preference-frequency-manager's — this skill references those notes, it does not re-emit them. Not for the general lifecycle flows (welcome/cart/post-purchase) — use email-sequence-designer; not for the preference-center / opt-down ladder — use preference-frequency-manager; not for the consent record itself — use consent-registry; not for computing EQS or the N1 veto — use email-quality-auditor. 流失召回/重新授权/沉默用户清理
deliverability-qa
Use when the user asks to "run a deliverability pre-flight before I send", "check my SPF/DKIM/DMARC/BIMI", "why am I landing in spam / promotions", or "score my sender reputation and list hygiene"; runs the ONE-TIME pre-send SEND S1 authentication pre-flight and scores the SEND S (Sender-integrity / Deliverability) dimension — a DNS + DMARC-RUA auth check, domain/IP reputation read, inbox-placement (seed-list) result, a spam-content/link/render scan, and a point-in-time bounce/complaint list-hygiene snapshot — with per-sub-item pass/partial/needs-input notes and an S1 status flag. Not for the recurring hygiene / bounce-complaint trend read over time — use list-hygiene-monitor; not for computing the final EQS or enforcing the vetoes — use email-quality-auditor; not for building segments/suppression lists — use list-segment-builder. 邮件送达率预检/SPF DKIM DMARC认证/发件域声誉
list-growth-designer
Use when the user asks to "grow my email list", "design a lead magnet / signup incentive", "set up double opt-in", or "plan a referral / recommendation loop"; produces a list-growth plan — acquisition channels, lead-magnet / incentive concepts, a compliant double-opt-in capture-flow spec, referral-loop mechanics, and subscriber-growth / cost-per-opt-in targets (labeled Estimated) — that feeds SEND-S (consent quality captured at acquisition) and SEND-N (lifecycle entry). Not for the signup page/popup UX itself — use landing-optimizer; not for recording the opt-in — use consent-registry; not for the confirmation-email copy — use email-creative-builder. 邮件列表增长/lead magnet/双重确认/推荐环
list-hygiene-monitor
Use when the user asks to "watch my list health over time", "flag decaying / unengaged subscribers on a schedule", "why is my open rate drifting down / bounces creeping up", or "build me a re-permission and prune worklist"; runs the scheduled SEND list-decay + suppression-drift watch — an engagement-recency cohort read (30/90/180/365-day), hard-bounce and spam-complaint trend vs benchmark, suppression-list growth/leakage check, and a segmented re-permission / sunset / prune worklist tied to SEND S (list hygiene) and E (engagement-decay) sub-items. Not for the one-time pre-send authentication pre-flight — use deliverability-qa; not for the consent/suppression record itself — use consent-registry; not for computing the EQS or enforcing vetoes — use email-quality-auditor. 邮件列表健康度监控/退订漂移/沉睡用户清理
list-segment-builder
Use when the user asks to "build email segments from my list", "make engaged / lapsed / RFM segments", "set up cart-abandoner or lifecycle-stage audiences", or "build a suppression list of unsubscribes and bounces"; turns the user's OWN list/CRM/GA4/ecommerce export into behavioral, attribute, and lifecycle-stage segments plus a suppression list, with per-segment sizes labeled Measured/Estimated, informing the SEND E (Engagement/targeting) dimension. Not for scoring EQS or running vetoes — use email-quality-auditor; not for authentication or spam-content checks — use deliverability-qa. 邮件列表分群/生命周期分群/抑制名单/流失召回
audience-mapper
Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set, and in niche mode produces a community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy. Not for finding specific creators to contract — use influencer-discovery; not for scoring a shortlist on ACE — use fit-scorer. 目标受众画像/人群分析 · 细分社群/亚文化调研
audience-analyzer
Use when the user asks to "analyze my target audience" or "build an audience profile for influencer targeting"; produces demographic/psychographic profiles, platform-priority matrices, named personas, and influencer-selection criteria. Not for finding specific creators — use influencer-discovery; not for niche community deep-dives — use niche-researcher.
niche-researcher
Use when the user asks to "research a niche community", "deep-dive a subculture", or "find micro-niches for a brand"; produces a community map, culture decode (language, norms, taboos), key-voice tiers, content ecosystem, brand-fit score, and a phased entry strategy. Not for finding specific creators to contract — use influencer-discovery.
trend-spotter
Use when the user asks to "find trending topics", "what trends should my brand jump on", or "time a campaign around a cultural moment"; produces a ranked trend report with brand-fit scores, format calls (rising/peak/declining), a cultural calendar, and go/skip recommendations. Not for finding the creators to run those trends — use influencer-discovery.
launch-asset-packager
Use when the user asks to "package the launch assets", "build a press kit", or "prep the store listing and go-live checklist"; produces a tier-scoped launch asset manifest with production status — a press kit spec (factsheet, description, history, features, videos, images, logo and icon, awards, contact), demo script and screenshot specs, a launch FAQ, dual-store listing metadata drafts against the official character budgets (per App Store Connect / Play Console documentation), and a technical go-live checklist manifest (robots flip, sitemap, OG tags, analytics verification — execution stays with technical-seo-checker and serp-markup-builder). Not for the message copy itself — use message-house-builder or content-writer; not for landing page UX — use landing-optimizer; not for keyword research beyond the store surfaces — use keyword-research. 发布资产打包/press kit/商店listing规格/上线检查清单
message-house-builder
Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or pages — use content-writer; not for ad or email units — use each discipline creative builder; not for claim adjudication — use offer-claims-registry. 消息屋/PR-FAQ/价值支柱/发布叙事
competitor-tracker
Use when the user asks to "track competitor influencer marketing", "see who my rivals partner with", or "benchmark my influencer program"; produces a competitor partnership roster, campaign and content-strategy breakdown, performance estimates, and a gap/opportunity list. Not for finding your own new creators — use influencer-discovery.
fit-scorer
Use when the user asks to "score this influencer", "rank these creators for our campaign", or "tell me which influencer is the best fit"; produces weighted fit scores across audience match, content quality, brand alignment, engagement authenticity, and partnership potential, plus a ranked comparison and a go/pass verdict. Not for finding new influencers — use influencer-discovery; not for sending outreach — use outreach-manager.
influencer-discovery
Use when the user asks to "find influencers", "build an influencer list", or "discover creators in [niche]"; produces a multi-platform candidate pool, per-influencer profiles with audience and engagement metrics, authenticity red-flag screening, and a tiered shortlist with fit scores. Not for scoring or ranking a known shortlist — use fit-scorer.
ai-traffic
Use when the user asks to "track AI traffic" or "track ChatGPT/Perplexity referrals"; isolates AI-assistant referral sessions in GA4/GSC/server logs and reports their trend, landing pages, and conversion vs organic. Not for keyword positions — use rank-tracker; not for multi-metric stakeholder reports — use performance-reporter. AI流量/AI引荐/ChatGPT流量/AI转化
alert-manager
Use when the user asks to "set SEO alerts" or "排名掉了提醒我"; configures threshold notifications for FUTURE ranking, traffic, technical, and competitor changes. Not for one-time measurement or reporting — use rank-tracker or performance-reporter. SEO预警/排名监控
backlink-analyzer
Use when the user asks to "analyze backlinks" or "外链分析"; profiles external referring domains, anchor-text distribution, toxic links, and competitor link gaps. Not for internal links — use internal-linking-optimizer. 外链分析/反向链接
domain-authority-auditor
Use when auditing domain authority, trust, or citation credibility; runs 40-item CITE scoring with veto checks (TRUSTED/CAUTIOUS/UNTRUSTED). Not for page-level content quality — use content-quality-auditor; not for backlink profiling alone — use backlink-analyzer. 域名权威/网站可信度
performance-reporter
Use when the user asks to "generate an SEO report" or "出月报"; builds multi-metric stakeholder reports and dashboards spanning traffic, rankings, authority, and content progress. Not for raw ranking deltas — use rank-tracker. SEO报告/绩效仪表盘
rank-tracker
Use when the user asks to "track rankings" or "查排名"; measures keyword and SERP-position deltas over time from provided exports or connected tools, including AI-response checks. Not for multi-metric stakeholder reports — use performance-reporter; not for setting alerts — use alert-manager. 排名追踪/SERP监控
content-quality-auditor
Use when auditing content quality, E-E-A-T, or publish readiness; runs 80-item CORE-EEAT scoring with veto checks and a fix plan. Not for structural on-page tags/headers — use on-page-seo-auditor; not for domain/citation trust — use domain-authority-auditor. 内容质量/EEAT评分
content-refresher
Use when the user asks to "update outdated content" or "fix traffic/ranking decay"; scores decay, prioritizes refresh work, and produces an update plan with GEO and republishing guidance. Not for net-new content — use seo-content-writer. 内容更新/排名恢复
internal-linking-optimizer
Use when the user asks to "fix internal linking" or "find orphan pages"; maps link architecture, authority flow, anchor text, and crawl depth, then delivers a prioritized source/target/anchor plan. Not for external backlinks — use backlink-analyzer. 内链优化/站内架构
on-page-seo-auditor
Use when the user asks to "audit on-page SEO" or "diagnose why a single page dropped"; scores titles, meta, header structure, keyword placement, links, and images with prioritized fixes. Not for E-E-A-T / publish-readiness scoring — use content-quality-auditor; not for crawl / CWV / indexing — use technical-seo-checker. 页面SEO审计/排名诊断
site-architecture
Use when the user asks to "plan my site structure" or "design the page hierarchy / navigation / URL taxonomy"; designs whole-site information architecture — hierarchy, nav, URL patterns, hub/spoke clusters, link topology — and outputs Mermaid site maps that expose orphans and islands. Not for optimizing links on existing pages — use internal-linking-optimizer; not for XML sitemap or indexation issues — use technical-seo-checker. 网站架构/信息架构/站点地图
technical-seo-checker
Use when the user asks to "check technical SEO"; audits crawlability, indexing, Core Web Vitals, robots.txt, sitemaps, canonicals, redirects, and migrations. Not for on-page tags or content — use on-page-seo-auditor. 技术SEO/网站速度
ad-account-auditor
Use when auditing a paid ad account for ROAS quality, wasted spend, or measurement integrity before scaling; runs RQS scoring with veto checks and a SHIP/FIX/BLOCK gate on your own exported account data. Not for building campaign structure — use campaign-architect; not for creative units — use ad-creative-builder. 付费广告账户审计/ROAS评分
conversion-signal-qa
Use when the user asks to "QA my conversion tracking before launch", "check my UTMs / pixel / event firing", "set up a tracking pre-flight", or "set the dedup rule so Meta and Google stop double-counting"; builds and fixes the measurement plumbing — conversion-event firing, UTM hygiene, cross-platform dedup rules, attribution-window alignment, and offline/iOS-ATT modeled-gap flags — as a pre-flight checklist plus a UTM/event-spec builder. Not for scoring R1/R2 — that is a scored veto in ad-account-auditor; not for account structure — use campaign-architect. 付费广告转化追踪QA/UTM规范/跨平台去重
ad-creative-builder
Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use seo-content-writer. 广告创意/广告文案/RSA标题
ad-test-designer
Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this test significant — promote or kill?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, a documented significance read, and a promote/kill decision on your own exported results. Not for producing the variants — use ad-creative-builder; not for reading back one shipped change vs a control — use paid-measurement-loop; not for cross-channel reporting — use performance-analyzer. 广告AB测试设计/实验设计/显著性判定/增效测试
audience-segment-builder
Use when the user asks to "build audience segments from my customer list", "make value-based / lookalike seed lists", "set up exclusion / suppression segments", or "map audiences to funnel stages across platforms"; turns the user's OWN customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map, informing the ROAS A (Audience) dimension. Not for building account structure or match types — use campaign-architect; not for organic SERP intent — use keyword-research. 付费广告受众分群/种子人群/排除人群/相似人群种子
campaign-architect
Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure. Not for computing the final RQS — use ad-account-auditor; not for budget split — use budget-optimizer; not for organic site architecture — use internal-linking-optimizer. 付费广告账户结构/广告系列规划/否定关键词
attribution-reconciler
Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution models, and reads incrementality from a geo/holdout test. Not for the point-in-time R2 veto or RQS gate — use ad-account-auditor; not for the ROI/ROAS ratio math itself — use roi-calculator. 付费广告归因对账/去重/增量
paid-measurement-loop
Use when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven decision with the math delegated to roi-calculator. Not for the ROI ratio math itself — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因
brief-generator
Use when the user asks to "create an influencer brief" or "write a campaign brief"; produces a structured creator brief with deliverables, key messages, creative direction, timeline, disclosure rules, and compensation terms. Not for choosing how to split spend across creators — use budget-optimizer.
budget-optimizer
Use when the user asks to "allocate my influencer budget", "optimize spend across tiers", or "compare budget scenarios"; produces a tier/platform/content allocation table, ROI and CPM/CPE projections, scenario comparisons, and mid-campaign reallocation moves. Not for building the full campaign plan — use campaign-planner.
campaign-planner
Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator.
consent-registry
Use when the user asks to "log this subscriber's opt-in", "record our unsubscribes and complaints", or "what lawful basis do we have to email this list"; maintains one durable record per subscriber under memory/consent/ — subscription status, opt-in timestamp + lawful basis, double-opt-in proof, acquisition source, and an append-only unsubscribe/bounce/complaint history — and resolves consent candidates from list imports. Not for scoring the S2 consent or N1 opt-out vetoes or issuing an EQS verdict — use email-quality-auditor; not for building suppression segments — use list-segment-builder. 订阅同意台账/退订抑制记录/合法性依据登记
creator-registry
Use when the user asks "what did we pay this creator last time" or to "update the creator roster"; maintains one durable record per creator — verified handles, rate history, exclusivity windows, dated compliance events, performance baselines. Not for scoring fit — use fit-scorer; not for reviewing content — use content-reviewer. 创作者档案/达人名册
entity-optimizer
Use when the user asks to "optimize entity presence"; builds Knowledge Graph, Wikidata, sameAs, and AI recognition signals for a canonical entity identity. Not for page-level AI-citation readiness — use geo-content-optimizer. 实体优化/知识图谱
offer-claims-registry
Use when the user asks to "register this claim", "log our current offers", or "where is the proof for this figure"; curates the canonical claims ledger and live-offers table under memory/claims/ — exact claim text, evidence provenance, approved wording, claim-level disclaimers, and offer terms — and resolves "[needs source]" flags from ad and content drafts. Not for scoring O1/O2 vetoes or issuing SHIP/FIX/BLOCK verdicts — use ad-account-auditor; not for gating creator content — use content-reviewer. 广告声明台账/优惠信息登记/证据溯源
competitor-analysis
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
content-gap-analysis
Use when the user asks to "find content gaps", "竞品写了什么", or "还应该写什么"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划
keyword-research
Use when the user asks to "find keywords", "挖词", or "搜什么词"; prioritizes search volume, keyword difficulty, intent, and topic clusters from provided or connected data. Not for competitor-relative coverage gaps — use content-gap-analysis. 关键词研究/内容选题
serp-analysis
Use when the user asks to "analyze the SERP" or "SERP分析"; maps SERP features, layout, ranking factors, search intent, AI Overviews, and snippet opportunities for a query. Not for keyword demand discovery — use keyword-research. SERP分析/搜索结果
performance-analyzer
Use when the user asks to "analyze influencer campaign performance", "compare influencers", or "find what content worked"; produces metric scorecards vs target and benchmark, platform/influencer/content rankings, engagement-quality and sentiment reads, conversion-attribution breakdowns, and ranked learnings. Not for dollar-level return math — use roi-calculator.
report-generator
Use when the user asks to "create a campaign report", "build an executive summary", or "deliver client results"; produces audience-tailored influencer marketing reports (executive, client, internal team) with data tables, narrative, key learnings, and recommendations. Not for raw metric computation — use performance-analyzer.
roi-calculator
Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator.
Commands (8)
Hooks (2)
Quality Score: 91/100
Details
- Author
- aaron-he-zhu
- Repository
- aaron-he-zhu/aaron-marketing-skills
- Created
- 6 months ago
- Last Updated
- today
- Language
- Python
- License
- Apache-2.0