performance-analyzer

# Performance Analyzer This skill helps you analyze influencer marketing campaign performance comprehensively. It goes beyond surface metrics to understand what truly worked and why. ## Quick Start Shortest invocation: ``` Analyze performance of [campaign name] influencer campaign ``` Common scenario — compare creators within one campaign: ``` Compare performance of these influencers from [campaign]: @handle1, @handle2, @handle3 ``` ## Skill Contract - **Reads**: campaign name and date range; native platform analytics (reach, views, engagement); influencer-supplied reports or screenshots; website/GA traffic and conversion data; sales and promo-code redemption data; targets and benchmarks if the user has them. - **Writes**: a performance analysis to `memory/influencer/performance-analyzer/YYYY-MM-DD-<campaign>.md` covering core-metric scorecards, platform/influencer/content rankings, engagement-quality and sentiment reads, conversion attribution, and ranked learnings. - **Promotes**: durable facts (top-performing creators, winning formats, platform ROI splits, roster renew/drop calls) to `memory/hot-cache.md`. - **Done when**: - Core metrics are scored against target and benchmark with a performance verdict. - Top and bottom performers are ranked with reasons, and content patterns that worked are named. - Conversions are attributed by method (promo code / UTM / direct / estimated) and 3-5 learnings are written. - **Primary next skill**: [roi-calculator](../../tra...