budget-optimizer

# Budget Optimizer This skill helps you allocate and optimize your influencer marketing budget to maximize return on investment. It considers platform costs, influencer tier economics, and campaign objectives to recommend optimal budget distribution. ## Quick Start Shortest invocation: ``` Help me allocate a $30,000 budget for an influencer campaign on Instagram and TikTok ``` Common scenario: ``` Optimize my influencer budget across micro and macro influencers for a Gen Z product launch — compare a $50K and a $100K scenario ``` Output: a tier/platform/content allocation table, projected reach + CPM/CPE, 2-3 budget scenarios, and a recommended split. ## Skill Contract - **Reads**: total budget, fixed vs influencer-available split, campaign goal, target platforms, tier constraints (max per influencer, minimum count), industry, and — for mid-campaign work — spend-to-date and per-influencer results. Connector data via `~~influencer database` / `~~social platform analytics` when available. - **Writes**: a budget allocation recommendation (tier / platform / content tables), ROI and cost-efficiency projections, scenario comparison, optimization strategies, plus a handoff summary. Save path: `memory/influencer/budget-optimizer/YYYY-MM-DD-<topic>.md`. - **Promotes**: approved total budget, the chosen scenario, locked tier mix, and any spend constraints — promote durable facts to `memory/hot-cache.md`. - **Done when**: 1. Allocation sums to 100% of the stated budget with a ...