campaign-architect

# Campaign Architect Plans the structure of a paid-ads account — campaign types, ad-group/asset-group layout, targeting, match types, and negative/exclusion hygiene — and scores the ROAS **A (Audience)** dimension plus structure. It designs the paid account skeleton (distinct from organic site architecture) and hands the finished structure to the auditor that scores the full account; it does not compute the final RQS itself. ## Quick Start ``` Plan the paid account structure for [goal] on [platforms]. Here is my exported campaign + search-terms report: [paste/path]. ``` ``` Should this be Search, PMax, or broad match? Lay out ad groups and the negative-keyword list for [themes]. ``` ``` Audit paid↔organic cannibalization: here is my GA4 traffic-acquisition export and my campaign export. ``` ## Skill Contract **Expected output**: a paid account structure (campaign-type choice, ad-group/asset-group map, targeting + match-type plan, negative/exclusion lists), a paid↔organic cannibalization read, a ROAS **A** dimension score with structure notes, and the standard handoff summary. - **Reads**: account/campaign goal, exported campaign + search-terms report, audience/placement reports, GA4 traffic-acquisition export (own data); the budget split from [budget-optimizer](../../../plan/budget-optimizer/SKILL.md) when present. - **Writes**: a user-facing structure plan and reusable summary to `memory/paid-ads/campaign-architect/`. - **Promotes**: chosen campaign type, structure d...