audience-mapper

# Audience Mapper Maps **who** the brand is trying to reach and **what community** they belong to — the two halves of understanding an audience before any creator is selected. It runs in two modes against one shared inputs set: - **`audience` mode** — the wide-angle read: demographic + psychographic profiles, a behavioral/media-diet map, a platform-priority matrix, content preferences, an influencer-affinity table, one or more named personas, and a must-have / nice-to-have / red-flag **influencer-selection criteria** set ready to hand to discovery. - **`niche` mode** — the deep-dive: a community map (size, sub-niches, psychographics), a culture decode (language, norms, taboos), key-voice tiers, a content ecosystem, a **Brand Fit Score (X/25)** with a Strong/Moderate/Weak/Poor verdict, and a phased entry strategy with explicit red lines. Both feed [STAR](../../../references/star-benchmark.md) creator/content scoring downstream, but this skill computes **neither** the Suitability/Trust/Appeal/Return dimension scores nor the SQS — it produces the audience and community facts that `fit-scorer` and `creator-content-auditor` later score against. Scope guard below. ## Quick Start ``` Analyze the target audience for [brand/product/category] # audience mode Build an audience profile for influencer targeting from this data: [data] Research the [niche] community and identify opportunities for [brand] # niche mode Deep-dive [subculture] — key voices, what content works, b...