audience-segment-builder

# Audience Segment Builder Turns the user's own customer/CRM/GA4 export into seed audiences, value-based lookalike SEED lists, exclusion/suppression segments, and a cross-platform funnel-stage targeting map. It defines **who the audiences are and how they are seeded and suppressed** — campaign-architect then consumes these segments into account structure and match types; this skill does not build campaigns, and it is distinct from organic keyword-research, which reads SERP intent rather than paid segments. ## Quick Start ``` Build audience segments from my customer export: [path]. Goal is DR. Platforms: Google + Meta. ``` ``` Make a value-based lookalike SEED list from my top customers and the exclusion list for people who already bought. [customer CSV] ``` ``` Map my GA4 audiences to funnel stages so I can reuse the same targeting across Google and Meta. [GA4 audience/demographics export] ``` ## Skill Contract **Expected output**: a set of named audiences in four buckets — (1) **seed audiences** grouped by trait/behavior, (2) **value-based lookalike SEED lists** (the high-value seed rows themselves, not a platform key), (3) **exclusion/suppression segments** (existing customers, recent purchasers, bad-fit), and (4) a **funnel-stage targeting map** reusable across platforms — with notes that inform the ROAS **A (Audience)** dimension, plus the standard handoff summary. - **Reads**: the user's own customer/CRM CSV (traits, value/LTV, last-purchase date, fit signals) an...