message-house-builder

# Message House Builder Derives launch-specific messaging from accepted L1 Narrative canon and positioning evidence: a message house, PR-FAQ spine, and per-channel angle packs. It never turns launch copy into a competing brand canon and never adjudicates claims. **Scope guard**: this skill turns an existing positioning canvas into messaging only. It does **not** build the positioning itself ([positioning-mapper](../../research/positioning-mapper/SKILL.md) is the sole upstream — if the canvas is missing, route there first and stop), write finished blog posts or pages ([content-writer](../../../seo-geo/implement/content-writer/SKILL.md)), produce ad or email units ([ad-creative-builder](../../../ad/orchestrate/ad-creative-builder/SKILL.md) / [email-creative-builder](../../../email/engage/email-creative-builder/SKILL.md)), adjudicate claims ([offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) is the sole writer of `memory/claims/claims-ledger.md`), or assemble the press kit and asset manifest ([launch-asset-packager](../launch-asset-packager/SKILL.md)). It works one lever — messaging — and hands off. ## Quick Start ``` Build a message house for [product] from the positioning canvas. Personas: [list]. Launch channels: [list]. ``` ``` Write a working-backwards PR-FAQ for our [launch type] — launch-day tense, five external + five internal FAQs. ``` ``` Turn our positioning into per-channel message angles for [Product Hunt / press / store listing / email ...