search-term-miner

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Use when the user asks to "mine my search terms", "find new keywords from converting queries", "build a negative-keyword list", or "cut wasted paid spend"; harvests converting queries into new keywords/ad-groups, builds a standing negative-keyword list and an n-gram waste report from the search-terms export, and delivers a maintenance diff (add / negate / move). Not for account structure — use campaign-architect; not for budget split — use budget-optimizer; not for computing the final RQS — use ad-account-auditor. 付费广告搜索词挖掘/否定关键词/浪费词清单

Data & Documents 2,354 stars 322 forks Updated today Apache-2.0

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Skill Content

# Search Term Miner Turns a search-terms report into two standing outputs: new keywords/ad-groups harvested from converting queries, and a negative-keyword + n-gram waste list built from queries that spent without converting. It is the recurring mining loop that `campaign-architect` used to carry as a mode — that skill now owns account structure only, and this skill owns the search-term harvest and negative hygiene. It scores the ROAS **S (Spend-efficiency)** lever it works on and hands off; it does not compute the final RQS. ## Quick Start ``` Mine my search terms. Here is my exported search-terms report: [paste/path]. Goal is [DR/prospecting]. ``` ``` Build a negative-keyword list and an n-gram waste report from this search-terms export: [path]. ``` ``` Which converting queries should become new keywords or ad groups? Here is the search-terms + conversions export. ``` ## Skill Contract **Expected output**: a maintenance diff (add / negate / move), a set of harvested keywords/ad-groups from converting queries, a standing negative-keyword list, an n-gram waste report ranking the tokens draining spend without converting, a ROAS **S** dimension score with notes, and the standard handoff summary. - **Reads**: the exported search-terms report (query, impressions, clicks, cost, conversions, conv. value), the account goal (DR/Performance vs Prospecting/Awareness), and the existing ad-group/negative structure from [campaign-architect](../campaign-architect/SKILL.md) when pre...

Details

Author
aaron-he-zhu
Repository
aaron-he-zhu/aaron-marketing-skills
Created
6 months ago
Last Updated
today
Language
Python
License
Apache-2.0

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