paid-measurement-loop
FeaturedUse when the user asks to "read back" a paid campaign change, "did this ad change work", or "compare ROAS/CPA before and after"; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven decision with the math delegated to roi-calculator. Not for the ROI ratio math itself — use roi-calculator; not for cross-channel rollups — use performance-analyzer. 付费广告复盘/ROAS回看/投放效果归因
Install
Quality Score: 98/100
Skill Content
Details
- Author
- aaron-he-zhu
- Repository
- aaron-he-zhu/aaron-marketing-skills
- Created
- 6 months ago
- Last Updated
- today
- Language
- Python
- License
- Apache-2.0
Bundled in these plugins
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ads-performance-analytics
How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media dashboard, attribution analysis, ROAS vs LTV, multi-platform reconciliation, ad incrementality, geo holdout, conversion lift study, ghost bidding, paid media reporting, board-deck paid media metrics, blended CAC, MMM, MTA, last-click attribution. Also triggers when a marketer is about to scale, kill, or rebudget a campaign based on platform metrics, or when reconciling platform reports against warehouse revenue.
budget-pacing-monitor
Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget allocation — use budget-optimizer; not for choosing the bid strategy — use bid-strategy-planner; not for the RQS gate — use ad-account-auditor. 付费广告预算节奏监控/跑量过快过慢/在途配速
ad-account-auditor
Use when auditing a paid ad account for ROAS quality, wasted spend, or measurement integrity before scaling; runs RQS scoring with veto checks and a SHIP/FIX/BLOCK gate on your own exported account data. Not for building campaign structure — use campaign-architect; not for creative units — use ad-creative-builder. 付费广告账户审计/ROAS评分