campaign-planner

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Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A launch request that does not mention creators routes to the launch discipline, not here. 达人营销策划/种草方案

AI & Automation 2,635 stars 347 forks Updated today Apache-2.0

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Skill Content

# Campaign Planner Designs an influencer campaign from strategy to execution plan — an actionable blueprint that ties business objectives to creative execution. **Scope edge — product launches**: this skill owns the **creator lane** of a launch. The launch itself — tier/type decision, launch calendar, press motion, community launch day, readiness gate — belongs to the launch discipline ([launch-tier-planner](../../../launch/research/launch-tier-planner/SKILL.md) and siblings), which hands this skill the creator-channel sub-plan aligned to the [launch-registry](../../../protocol/launch-registry/SKILL.md) date and stage. "Launch a product with creators" starts here; "launch a product" starts there. ## Quick Start ``` Create an influencer campaign plan for [product launch] ``` ``` Plan an influencer campaign for [brand] with [budget] targeting [audience] during [timeframe] ``` ## Skill Contract - **Reads**: brand and product details, target audience, campaign type, budget, timeline, and any constraints supplied by the user. If `memory-management` is active, prior audience profiles and past-campaign benchmarks load from the hot cache. - **Writes**: a campaign plan document saved to `memory/influencer/campaign-planner/YYYY-MM-DD-<topic>.md`. - **Promotes**: durable facts (campaign name, primary objective, total budget, go-live date, KPI targets) to `memory/hot-cache.md`. - **Done when**: - Objectives are SMART and have explicit success and failure definitions. - Influen...

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Author
aaron-he-zhu
Repository
aaron-he-zhu/aaron-marketing-skills
Created
8 months ago
Last Updated
today
Language
Python
License
Apache-2.0

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