list-growth-designer

# List Growth Designer Plans how to grow an **owned** email list — acquisition channels, lead-magnet / incentive concepts, a compliant opt-in capture-flow spec, and referral-loop mechanics — and defines the growth metrics that gate whether it is working. It is the strategy layer at the top of the funnel: it decides *what* to offer and *how* subscribers enter, so that consent is captured cleanly (the upstream of the SEND-`S2` red line) and each new subscriber lands in a lifecycle (SEND-`N`). It does not build the signup page, write the confirmation email, or record the opt-in — it hands those to the owning skills. **Scope guard**: this skill designs the growth *strategy* + a compliant capture-flow *spec* only. It does **not** build the signup form / popup UX (that is [landing-optimizer](../../../influencer/measure/landing-optimizer/SKILL.md)), write the welcome / double-opt-in *confirmation* emails (that is [email-creative-builder](../../engage/email-creative-builder/SKILL.md) for copy and [email-sequence-designer](../../nurture/email-sequence-designer/SKILL.md) for the flow), record the opt-in ([consent-registry](../../../protocol/consent-registry/SKILL.md) is the sole writer of `memory/consent/`), compute the EQS or run the vetoes ([email-quality-auditor](../../deliver/email-quality-auditor/SKILL.md)), or model newsletter monetization ([newsletter-monetization-planner](../../nurture/newsletter-monetization-planner/SKILL.md)). It works one lever — acquisition — and hands of...