competitive-intel

# Competitive Intelligence Systematic competitor tracking. Not obsession — intelligence that drives real decisions. ## Keywords competitive intelligence, competitor analysis, battlecard, win/loss analysis, competitive positioning, competitive tracking, market intelligence, competitor research, SWOT, competitive map, feature gap analysis, competitive strategy ## Quick Start ``` /ci:landscape — Map your competitive space (direct, indirect, future) /ci:battlecard [name] — Build a sales battlecard for a specific competitor /ci:winloss — Analyze recent wins and losses by reason /ci:update [name] — Track what a competitor did recently /ci:map — Build competitive positioning map ``` ## Framework: 5-Layer Intelligence System ### Layer 1: Competitor Identification **Direct competitors:** Same ICP, same problem, comparable solution, similar price point. **Indirect competitors:** Same budget, different solution (including "do nothing" and "build in-house"). **Future competitors:** Well-funded startups in adjacent space; large incumbents with stated roadmap overlap. **The 2x2 Threat Matrix:** | | Same ICP | Different ICP | |---|---|---| | **Same problem** | Direct threat | Adjacent (watch) | | **Different problem** | Displacement risk | Ignore for now | Update this quarterly. Who's moved quadrants? ### Layer 2: Tracking Dimensions Track these 8 dimensions per competitor: | Dimension | Sources | Cadence | |-----------|---------|---------| |...