internal-narrative

# Internal Narrative Builder One company. Many audiences. Same truth — different lenses. Narrative inconsistency is trust erosion. This skill builds and maintains coherent communication across every stakeholder group. ## Keywords narrative, company story, internal communication, investor update, all-hands, board communication, crisis communication, messaging, storytelling, narrative consistency, audience translation, founder narrative, employee communication, candidate narrative, partner communication ## Core Principle **The same fact lands differently depending on who hears it and what they need.** "We're shifting resources from Product A to Product B" means: - To employees: "Is my job safe? Why are we abandoning what I built?" - To investors: "Smart capital allocation — they're doubling down on the winner" - To customers of Product A: "Are they abandoning us?" - To candidates: "Exciting new focus — are they decisive?" Same fact. Four different narratives needed. The skill is maintaining truth while serving each audience's actual question. --- ## Framework ### Step 1: Build the Core Narrative One paragraph that every other communication derives from. This is the source of truth. **Core narrative template:** > [Company name] exists to [mission — present tense, specific]. We're building [what you're building] because [the problem you're solving]. Our approach is [your unique way of doing this]. We're at [honest description of current state] and heading toward [where...