marketing-demand-acquisition

Solid

Creates demand generation campaigns, optimizes paid ad spend across LinkedIn, Google, and Meta, develops SEO strategies, and structures partnership programs for Series A+ startups scaling internationally. Use when planning marketing strategy, growth marketing, advertising campaigns, PPC optimization, lead generation, pipeline generation, or startup marketing budgets. Covers multi-channel acquisition (Google Ads, LinkedIn Ads, Meta Ads), CAC analysis, MQL/SQL workflows, attribution modeling, technical SEO, and co-marketing partnerships for hybrid PLG/Sales-Led motions in EU/US/Canada markets.

AI & Automation 16,782 stars 2310 forks Updated 3 days ago MIT

Install

View on GitHub

Quality Score: 96/100

Stars 20%
100
Recency 20%
100
Frontmatter 20%
70
Documentation 15%
100
Issue Health 10%
50
License 10%
100
Description 5%
100

Skill Content

# Marketing Demand & Acquisition Acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion. ## Table of Contents - [Core KPIs](#core-kpis) - [Demand Generation Framework](#demand-generation-framework) - [Paid Media Channels](#paid-media-channels) - [SEO Strategy](#seo-strategy) - [Partnerships](#partnerships) - [Attribution](#attribution) - [Tools](#tools) - [References](#references) --- ## Core KPIs **Demand Gen:** MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, MQL→SQL rate **Paid Media:** CAC, ROAS, CPL, CPA, channel efficiency ratio **SEO:** Organic sessions, non-brand traffic %, keyword rankings, technical health score **Partnerships:** Partner-sourced pipeline $, partner CAC, co-marketing ROI --- ## Demand Generation Framework ### Funnel Stages | Stage | Tactics | Target | |-------|---------|--------| | TOFU | Paid social, display, content syndication, SEO | Brand awareness, traffic | | MOFU | Paid search, retargeting, gated content, email nurture | MQLs, demo requests | | BOFU | Brand search, direct outreach, case studies, trials | SQLs, pipeline $ | ### Campaign Planning Workflow 1. Define objective, budget, duration, audience 2. Select channels based on funnel stage 3. Create campaign in HubSpot with proper UTM structure 4. Configure lead scoring and assignment rules 5. Launch with test budget, validate tracking 6. **Validation:** UTM parameters appear in HubSpot contact reco...

Details

Author
alirezarezvani
Repository
alirezarezvani/claude-skills
Created
7 months ago
Last Updated
3 days ago
Language
Python
License
MIT

Integrates with

Similar Skills

Semantically similar based on skill content — not just same category

Web & Frontend Solid

marketing-demand-acquisition

Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.

27,705 Updated today
davila7
Web & Frontend Listed

marketing-demand-acquisition

Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.

335 Updated today
aiskillstore
AI & Automation Listed

marketing

Complete startup marketing suite. Use when the user mentions marketing, SEO, content strategy, copywriting, landing pages, email campaigns, social media, growth hacking, CRO, conversion optimization, A/B testing, brand positioning, paid ads, analytics, lead generation, content marketing, or any marketing topic. Also triggers on: CMO, marketing strategy, content calendar, blog posts, headlines, CTAs, email sequences, drip campaigns, organic traffic, keyword research, link building, brand voice, funnel optimization, signup flow, onboarding flow, pricing page, homepage copy, landing page copy, ad copy, social content, referral program, product marketing, launch strategy, traction channels, Bullseye framework, 19 channels, product positioning, April Dunford, Obviously Awesome, competitive alternatives, best-fit customer, market category.

2 Updated 3 days ago
ceoimperiumprojects
AI & Automation Listed

demand-engine

Multi-channel demand generation strategy builder that designs the full pipeline from awareness to hand-raise with channel scoring and budget allocation. Use when: demand generation, demand gen strategy, lead generation, pipeline strategy, marketing channels, how do we generate demand, channel strategy.

1 Updated today
varunk130
Web & Frontend Listed

demand-gen-strategy-and-measurement

Guides marketers through building, structuring, and measuring B2B demand generation strategy—covering funnel architecture, budget allocation, channel selection, pipeline metrics, attribution, and organizational design. Trigger when a user asks about demand gen planning, marketing measurement, pipeline goals, budget splits, or go-to-market strategy.

7 Updated yesterday
the-nam-shub