ansoff-matrix

# Ansoff Matrix (Evidence-Backed) ## Purpose Map a company's growth options across the Ansoff Matrix with evidence per quadrant: **use or gather evidence → four quadrants with signals → risk-rated sequence → next-step options.** The four quadrants — market penetration, market development, product development, diversification — organize one question: *where does the next tranche of growth come from, and at what risk?* This is a research instrument, not wishful whiteboarding: every candidate move must answer "what documented signal says this demand exists?" And the close is a sequence, because growth options compound — penetration funds development, and diversification bets the funding. ## Input **Works best with:** the company or product line seeking growth, its **current core** (who is served, with what, at what scale — the matrix's axes are defined relative to it), and the growth outcome and horizon on the table. **Also useful:** constraints (capital, capability, risk appetite), and any research in session — a landscape scan, five-forces read, or [`company-intel`](../company-intel/SKILL.md) output lets the matrix organize evidence instead of gathering it. Input supplied inline with the invocation — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it against the question budget; don't re-ask. **Arriving empty-handed? That works too.** The skill opens with at most 3 questions (core, outcome and hori...