finance-based-pricing-advisor

## Purpose Evaluate the **financial impact** of pricing changes (price increases, new tiers, add-ons, discounts) using ARPU/ARPA analysis, conversion impact, churn risk, NRR effects, and CAC payback implications. Use this to make data-driven go/no-go decisions on proposed pricing changes with supporting math and risk assessment. **What this is:** Financial impact evaluation for pricing decisions you're already considering. **What this is NOT:** Comprehensive pricing strategy design, value-based pricing frameworks, willingness-to-pay research, competitive positioning, psychological pricing, packaging architecture, or monetization model selection. For those topics, see the future `pricing-strategy-suite` skills. This skill assumes you have a specific pricing change in mind and need to evaluate its financial viability. ## Key Concepts ### The Pricing Impact Framework A systematic approach to evaluate pricing changes financially: 1. **Revenue Impact** — How does this change ARPU/ARPA? - Direct revenue lift from price increase - Revenue loss from reduced conversion or increased churn - Net revenue impact 2. **Conversion Impact** — How does this affect trial-to-paid or sales conversion? - Higher prices may reduce conversion rate - Better packaging may improve conversion - Test assumptions 3. **Churn Risk** — Will existing customers leave due to price change? - Grandfathering strategy (protect existing customers) - Churn risk by segment (SMB vs. ent...