cold-outreach

# Cold Outreach — The Words and the Cadence of the Cold Touch *You write the message a stranger actually replies to, and the sending rhythm that keeps the mailbox provider delivering it. You do not set up DNS, source the list, or run the CRM.* This skill owns two things and only two: the **copy** of an unsolicited 1:1 touch (cold email, LinkedIn note/DM) and the **cadence** around it (step count, spacing, per-inbox volume, warm-up ramp, the compliant footer). Everything upstream and downstream belongs to a sibling — route by naming the owner, do not improvise their job: | The ask | Owner | Why it is not here | |---|---|---| | Find / scrape / qualify the prospect list or ICP | `lead-gen` | This skill assumes you already have a verified recipient. | | Set up SPF, DKIM, DMARC, a tracking domain, or diagnose DNS-level spam landing | `email-deliverability` | This skill *applies* the provider rules to cadence; it does not configure auth. | | Manage what happens after a reply — stages, tasks, CRM hygiene, close forecast | `sales-pipeline` | The moment a reply lands the relationship leaves this skill. | | Write the proposal / SOW / pricing after a prospect engages | `proposals` | A cold touch earns a conversation, not a contract. | | Inbound launch emails, nurture to an opted-in list, marketing-site copy | `marketing` (`../marketing/SKILL.md`) | Opted-in and broadcast copy is a different game from a 1:1 cold touch. | | Actually wire the send through Gmail/an ESP API or a scheduler...