content-funnel-design

# content-funnel-design ## When to use - A team has content but no funnel — each asset is shaped to its author's preference, not to the funnel stage the audience is in. - The cadence (`editorial-calendar`) is locked but one funnel stage is leaking and there is no content shape that would catch it. - A new ICP requires re-mapping content shapes per stage because the previous mapping was inherited from a previous segment. Do NOT use to plan publishing cadence (route to `editorial-calendar`), diagnose quantitative drop-off (route to `funnel-analysis`), or draft the asset itself (downstream of this skill). ## Cognition cluster - **Mental model 14 — Meadows leverage points.** Some funnel stages are *parameters* (small change, small ripple) and some are *structure* (small change, system-wide ripple). The content funnel design is the discipline of placing the heaviest content investment at the structural leverage point, not the parameter one. See [`docs/contracts/mental-models.md`](../../../docs/contracts/mental-models.md) § 14. - **Mental model 6 — Theory of constraints.** The slow funnel stage caps the whole pipeline. Adding content elsewhere does not loosen the constraint. See `mental-models.md` § 6. - **Mental model 16 — Leading vs. lagging indicators.** Time-to- proof (asset → activation question) is leading; pipeline lift is lagging. The funnel design is gated on leading signals, not on the lagging ones the board sees a quarter later. See `mental-m...