doblin-ten-types

Read [runtime](../../content/RUNTIME.md) and [advisory rules](../../content/policies/advisory.md) before applying this skill. Other Foreman layers and the catalog are in `../../content/`, relative to this SKILL.md. # Doblin's Ten Types of Innovation Most entrepreneurs, when asked about innovation, picture a product: a new gadget, a novel app feature, a technological breakthrough. This reflex -- equating innovation with invention -- is both pervasive and profoundly limiting. Larry Keeley and his colleagues at Doblin (now part of Deloitte) spent decades analysing thousands of innovations across industries and reached a conclusion that should discomfort any product-obsessed founder: product innovation is the easiest type for competitors to copy and the least likely to deliver sustained competitive advantage. The companies that dominate their markets innovate across multiple types simultaneously, building advantages that are structurally difficult to replicate because they exist not in any single feature but in the configuration of the entire business. The Ten Types of Innovation framework, published in 2013, provides the most comprehensive taxonomy of innovation available. It is not a theory about creativity. It is a strategic architecture for building businesses that competitors cannot easily decode. --- ## The Framework The ten types organise into three categories: Configuration (how the business is structured), Offering (what the business delivers), and Experience (how...