startup-positioning

# Startup Positioning Market positioning strategy that produces a complete positioning document, Moore + Neumeier positioning statements, competitive alternatives map, and market category analysis. Built on April Dunford's framework, enriched with JTBD discovery and stress-tested with Neumeier's Onliness Test. ## How It Works ``` INTAKE → RESEARCH (2 parallel waves) → POSITIONING SYNTHESIS ``` The process: understand the product and its customers, research competitive alternatives and market context, then build positioning through Dunford's 5+1 components. Typical runtime: 10-15 minutes in Claude Code (parallel agents), 20-30 minutes in Claude.ai (sequential). ### Language Default output language is **English**. If the user writes in another language or explicitly requests one, use that language for all outputs instead. --- ## Phase 1: Intake Short and focused — 1-2 rounds of questions. The goal is enough context to research alternatives and build positioning. ### Check for Prior Work Before asking questions, check if prior sessions have been completed. Look for these files in the working directory or subdirectories: **From startup-design:** - `00-intake/brief.md` — product description and context - `01-discovery/competitor-landscape.md` — competitor profiles - `01-discovery/target-audience.md` — customer personas, pain points - `02-strategy/positioning.md` — initial positioning work **From startup-competitors:** - `intake.md` — product and market context - `comp...