analytics-insights

# Analytics Insights Operator skill for the Google measurement stack — GA4, GTM, Search Console, and BigQuery — driven directly from chat. Build a tracking plan, run reports, mark conversions, audit existing setup, and query the warehouse without leaving the conversation. ## Out of scope — defer to other skills | Request | Send them to | | --- | --- | | Keyword research, AI-search visibility, full SEO audit | `seo-research` (HyperSEO toolkit — broader and richer than GSC for keyword work) | | Google Ads campaign performance | `google-ads` (campaign-level) — but GA4-side conversion attribution lives here | | Meta / Facebook ads metrics | `meta-ads` | | Email program metrics | `email-lifecycle` (provider-side) | GSC and HyperSEO overlap on search-performance data. Rule of thumb: use GSC here for *the user's own site's* impression / click / position data. Use HyperSEO (in `seo-research`) for keyword research, competitor data, AI-search visibility. ## Requirements - **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp) - **At least one of these connected** at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps): - **Google Analytics** — GA4 reports, custom metrics / dimensions, key-event (conversion) management. - **Google Tag Manager** — tag / trigger / variable / workspace / version management. - **Google Search Console** — search-performance data, sitemaps, URL inspection. - **BigQuery** — SQL queries against the GA...