cold-email-outreach

# Cold Email Outreach End-to-end cold outreach: research, draft, send, follow up, route replies. Strategy is grounded in proven hook frameworks (number-led / question / pain-point / benefit-first); the execution runs on Apollo, Firecrawl, the LinkedIn scraper, and Gmail through the Hyper MCP. ## Out of scope — defer to other skills | Request | Send them to | | --- | --- | | Lifecycle / nurture sequences for *warm* leads (welcome, onboarding, re-engagement, win-back) | `email-lifecycle` (planned) | | LinkedIn DMs, connection requests, or Sales Navigator workflows | (planned) | | Lead scoring, routing, deal-stage updates after a reply | `crm-revops` (planned) | | Scraping competitor *ads* | `meta-ads-library` | ## Requirements - **Hyper MCP installed and connected.** [https://app.hyperfx.ai/mcp](https://app.hyperfx.ai/mcp) - **Gmail integration** connected at [https://app.hyperfx.ai/apps](https://app.hyperfx.ai/apps) — supplies the sending account. - **Apollo integration** connected — supplies prospect search and email enrichment. - **Firecrawl** (bundled) — for company-page signals. - **Optional: LinkedIn scraper** (bundled, runs through Apify) — for richer per-prospect personalization. If `gmail_messages_send` and `apollo_mixed_people_search` are not in the agent's tool list, stop and tell the user to enable the Hyper MCP and connect Gmail + Apollo. ## Tool surface | Phase | Tools | | --- | --- | | Prospect research | `apollo_mixed_people_search`, `apollo_mixed_compan...