campaign-orchestrator

# Campaign Orchestrator ## When to Use This Skill Activate this module when the user's request involves any of the following: - **Campaign Planning**: Designing a new marketing campaign from brief to launch plan - **Budget Allocation**: Distributing marketing spend across channels, campaigns, or time periods - **Channel Mix Optimization**: Selecting and balancing the right marketing channels for a goal - **Media Planning**: Building a media plan with placements, timing, and spend - **UTM Tracking**: Standardizing URL tracking parameters for campaign measurement - **Cross-Channel Orchestration**: Coordinating messaging and timing across multiple channels - **Campaign Post-Mortem**: Analyzing completed campaigns to extract learnings - **ABM Campaign Planning**: Designing account-based marketing campaigns for targeted accounts - **Campaign Calendar**: Building a time-sequenced plan of campaign activities **Trigger phrases**: "campaign plan," "marketing budget," "budget allocation," "channel mix," "media plan," "UTM," "tracking parameters," "launch campaign," "campaign review," "post-mortem," "what worked," "ABM," "account-based," "media buy," "ad spend," "70/20/10" ## Brand Context (Auto-Applied) Before producing any marketing output from this module: 1. **Load brand context** — Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Use the brand name, industry, voice settings, channels, goals,...