clay-reference-architecture

# Clay Reference Architecture ## Overview Production architecture for Clay-based lead enrichment and go-to-market data operations. Covers the three integration patterns (webhook-only, webhook + HTTP API, and full Enterprise API), table schema design, and CRM synchronization flows. ## Prerequisites - Clay account with appropriate plan tier - Clear understanding of data volume and enrichment needs - CRM integration target (HubSpot, Salesforce, etc.) - Defined Ideal Customer Profile (ICP) ## Instructions ### Step 1: Choose Your Integration Pattern ``` Pattern A: Webhook-Only (All Plans) ────────────────────────────────────── Your App ──POST──> Clay Webhook ──> Clay Table ──> Enrichment │ Manual export via CSV or native CRM action Pattern B: Webhook + HTTP API Callback (Growth+ Plans) ────────────────────────────────────────────────────── Your App ──POST──> Clay Webhook ──> Clay Table ──> Enrichment │ HTTP API Column │ POST to your app │ CRM / DB Pattern C: Full Automation with Enterprise API (Enterprise) ───────────────────────────────...