cro-methodology

# CRO Methodology Scientific, customer-centric approach to conversion rate optimization based on the CRE Methodology(TM). Extraordinary improvements come from understanding WHY visitors don't convert, not from copying competitors or applying generic tips. ## Core Principle **Don't guess -- discover.** The methodology rejects "best practices" and "magic buttons" in favor of evidence-based optimization. Most websites underperform not because of bad design, but because no one has systematically researched why visitors leave without converting. **The foundation:** Every visitor who doesn't convert has a reason. Your job is to discover those reasons through research, then systematically eliminate them with evidence and proof. This customer-centric approach consistently outperforms intuition, competitor copying, and "expert" opinions. ## Scoring **Goal: 10/10.** When reviewing or creating landing pages, funnels, or conversion flows, rate them 0-10 based on adherence to the principles below. A 10/10 means full alignment with all guidelines; lower scores indicate gaps to address. Always provide the current score and specific improvements needed to reach 10/10. ## The CRO Frameworks ### 1. The CRO Process **Core concept:** A systematic 9-step process for optimizing conversion rates, moving from defining success metrics through research, experimentation, and scaling wins across the business. **Why it works:** Random optimization efforts fail because they skip the critical res...