customerio-cost-tuning

# Customer.io Cost Tuning ## Overview Optimize Customer.io costs by managing profile count (the primary billing driver), suppressing/deleting inactive users, deduplicating events, reducing unnecessary API calls, and monitoring usage trends. ## How Customer.io Pricing Works Customer.io bills based on **profile count** (number of identified people in your workspace) and **email/SMS volume**. Key cost drivers: | Factor | Impact | Optimization Strategy | |--------|--------|----------------------| | Total profiles | Primary cost driver | Delete inactive profiles | | Email sends | Per-email cost above tier | Suppress unengaged users | | SMS sends | Per-SMS cost | Only send to opt-in users | | Overidentification | Creates unnecessary profiles | Don't identify users who'll never receive messages | | Event volume | Can increase processing costs | Deduplicate and sample | ## Instructions ### Step 1: Profile Audit ```typescript // scripts/cio-profile-audit.ts // Audit your Customer.io integration for cost optimization opportunities import { TrackClient, RegionUS } from "customerio-node"; const cio = new TrackClient( process.env.CUSTOMERIO_SITE_ID!, process.env.CUSTOMERIO_TRACK_API_KEY!, { region: RegionUS } ); // Check: Are you identifying users who'll never receive messages? const AUDIT_RULES = { // Users without email can't receive email campaigns noEmail: "Don't identify users without email unless using push/SMS", // Test users should be cleaned up testUsers...