klaviyo-cost-tuning

# Klaviyo Cost Tuning ## Overview Optimize Klaviyo costs through active profile management, list hygiene, event sampling, and API usage monitoring. Klaviyo bills primarily by **active profiles** and **message volume**, not API calls. ## Prerequisites - Access to Klaviyo billing dashboard - Understanding of active profile definition - `klaviyo-api` SDK for programmatic management ## Klaviyo Pricing Model Klaviyo bills based on **active profiles** (contacts who have received or been targeted by marketing), not API requests. | Component | How It's Billed | Cost Driver | |-----------|----------------|-------------| | Email | Per active profile tier | Number of marketable profiles | | SMS | Per message sent + carrier fees | Message volume | | Push | Included with email plan | N/A | | API calls | Free (rate limited, not billed) | N/A | | Reviews | Per request volume | Review request sends | ### Email Pricing Tiers (Approximate) | Active Profiles | Monthly Cost | |----------------|-------------| | 0 - 250 | Free | | 251 - 500 | $20/mo | | 501 - 1,000 | $30/mo | | 1,001 - 1,500 | $45/mo | | 1,501 - 5,000 | $60-$100/mo | | 5,001 - 10,000 | $100-$150/mo | | 10,001 - 25,000 | $150-$375/mo | | 25,001+ | Custom pricing | > **Key insight:** Reducing **active profiles** has the biggest cost impact. Cleaning suppressed/unengaged contacts directly reduces your bill. ## Instructions ### Step 1: Audit Active Profile Count ```typescript import { ApiKeySession, ProfilesApi, SegmentsA...