competitor-research

# SEO Content: Competitor Research Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Research Types | Type | Purpose | Output | |------|---------|--------| | **Keyword/topic** | Topics competitors rank for; gaps | Keyword opportunities; content ideas | | **Content** | Structure, length, gaps vs top rankers | Length target; H2 structure; content gaps | | **Backlink** | Link profile; sites linking to competitors | Link gap; outreach targets | | **Pricing** | Competitor pricing, positioning | Pricing context; differentiation | | **SEO metrics** | Organic traffic, rankings vs competitors | Benchmark; opportunity areas | ## Competitor Keyword / Topic Analysis | Method | Practice | |--------|----------| | **Reverse engineering** | Analyze competitor titles, H1, URL; identify topics they rank for | | **SERP overlap** | Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity | | **site: operator** | `site:competitor.com` to see indexed pages | | **Tool** | Ahrefs, Semrush—competitor keyword overlap, gap analysis | **Output**: Keyword opportunities; topics competitors cover that you don't. ## Competitor Con...