content-strategy

# SEO Content: Content Strategy Guides content strategy for SEO: topic clusters, pillar pages, cluster articles, and editorial planning. For content marketing across all channels (blog, email, social, video), see **content-marketing**. For translation workflow and multilingual content, see **translation**. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and proof points. Identify: 1. **Keywords**: From keyword research — see **keyword-research** for discovery and clustering 2. **Existing content**: What already exists 3. **Resources**: Content capacity, tools 4. **Goals**: Traffic, conversions, authority **Product-Led SEO**: Do SEO around product/users, not around industry/search engines. See **seo-strategy** for Product-Led SEO principle, products suited for SEO, and workflow order. ## Topic Clusters Topic clusters organize content by **topic** rather than isolated keywords. A **pillar page** covers a broad core topic; **cluster articles** cover subtopics; all connect via internal links. This signals topical authority to search engines and AI systems. ### Structure ``` Pillar page (broad topic, 2,000-5,000+ words) <-> i...