email-marketing

# Channels: Email Marketing Guides email marketing strategy for AI/SaaS products. Email ROI ~$36 per dollar spent; open/click rates typically higher than social. Covers EDM vs Newsletter, five content types, deliverability (SPF/DKIM/DMARC), and SEO synergy via article delivery. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for audience and content strategy. See **content-marketing** for content types and formats across channels. Identify: 1. **Goal**: Retention, conversion, brand reach, or SEO synergy 2. **Content mix**: Onboarding, campaign, announcement, features, newsletter 3. **List size**: Bulk sender rules (5,000+/day) require Gmail/Yahoo compliance ## EDM vs Newsletter | Type | Purpose | Use | |------|---------|-----| | **EDM** | Direct marketing; conversion-focused | Promotions, campaigns, announcements; bulk sends | | **Newsletter** | Ongoing value; relationship | Industry insights, curated articles; regular cadence | **Combine both**: EDM for push; Newsletter for nurture. Cover different stages and goals. ## Five Content Types | Type | Use | |------|-----| | **Onboarding** | Welcome + first-use guidance; 5-7 day sequence; behavior-trig...