podcast-marketing

# Content: Podcast Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read for audience, positioning, and content strategy. Identify: 1. **Stage**: Planning, launching, growing 2. **Format**: Interview, solo, co-hosted, narrative 3. **Niche**: Target audience, listener personas 4. **Goals**: Downloads, authority, lead gen, repurposing ## Content Strategy | Element | Guideline | |---------|-----------| | **Niche focus** | Define audience through listener personas; tailored content cuts through noise | | **Quality over gimmicks** | Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency | | **Episode structure** | Intro, main content, CTA; consistent format aids retention | ## Distribution & Discovery | Channel | Share | Optimization | |---------|-------|---------------| | **Search engines** | ~32% | Transcripts, show notes, SEO-...