product-launch

# Strategies: Product Launch Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see **gtm-strategy**. For cold start (first users, no product yet), see **cold-start-strategy**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read full file. Identify: 1. **Launch type**: New product, major feature, market expansion 2. **GTM mode**: Sales-led, product-led, marketing-led, hybrid (from **gtm-strategy**) 3. **Channels**: PR, paid, organic, email, events ## Launch Checklist - [ ] GTM strategy defined (see **gtm-strategy**) - [ ] PMF validated (see **pmf-strategy**) - [ ] Target market and ICP clear - [ ] Messaging consistent across teams - [ ] Channel mix chosen (PR, paid, organic, email) - [ ] Timeline and milestones set - [ ] Cross-functional owners assigned (RACI) ## Channel Mix | Channel | Use | Skills | |---------|-----|--------| | **PR** | Press release, media relations | public-relations | | **Paid ads** | Scale acquisition post-PMF | paid-ads-strat...