gtm-strategy

Solid

When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.

Code & Development 553 stars 82 forks Updated 3 weeks ago MIT

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Quality Score: 92/100

Stars 20%
91
Recency 20%
90
Frontmatter 20%
70
Documentation 15%
100
Issue Health 10%
50
License 10%
100
Description 5%
100

Skill Content

# Strategies: Go-to-Market Guides go-to-market (GTM) strategy—the blueprint for launching or repositioning a product that aligns product, marketing, sales, and customer success around reaching and winning target customers. Organizations with documented GTM see ~10% higher success rates and 3× revenue growth; ~72% of B2B miss GTM targets in year 1, often due to execution gaps. Use this skill when planning GTM for product launch, new market entry, repositioning, or feature launch. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## GTM Scenarios | Scenario | Scope | Use | |----------|-------|-----| | **Product launch** | New product to market | Full GTM; see **product-launch** for launch execution | | **New market entry** | New geography or segment | Full GTM; different buying behaviors, competitors, regulations | | **Repositioning** | Shift who you serve, what you solve | Messaging, ICP, channel alignment; not just rebrand | | **Feature launch** | New capability in existing product | Tiered by impact; T1 (revenue) = full planning; T2/T3 = lighter | **GTM vs product launch**: GTM is the strategy; product launch is the execution phase. GTM applies to multiple scenarios—not just new products. ## GTM Modes | Mode | When to Use | ACV | Buyer | |------|-------------|-----|-------| | **Product-l...

Details

Author
kostja94
Repository
kostja94/marketing-skills
Created
3 months ago
Last Updated
3 weeks ago
Language
N/A
License
MIT

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