competitive-scan

# Competitive Scan > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Scan the competitive landscape and suggest strategic responses across all channels. ## Prerequisites - STRATEGY.md and STATE.json must exist (run the `onboard` skill first) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 1. **Load context**: Read STRATEGY.md (Market Context, USP, Data Sources) and STATE.json. 2. **Discover platforms**: Identify all configured platforms from STATE.json `platforms`. Also include any **hosted official-MCP connector** present in the session (e.g. TikTok, key `tiktok_ads`) where it exposes competitive/auction data — drive it via its own tools and skip mureo-only value-adds; see `../_mureo-shared/SKILL.md` → *Hosted-connector platforms*. 3. **Paid competitive analysis**: For each ad platform that provides competitive/auction data: - **Google Ads**: prefer mureo native — call `google_ads_auction_insights_get` (raw impression-share / overlap rows) and `google_ads_auction_insights_analyze` (rule-based summary), then `google_ads_cpc_detect_trend` (CPC drift) and `google_ads_device_analyze` (device-level breakdown). **BYOD limitation**: Apps Script does not e...