goal-review

# Goal Review > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Review progress toward all marketing goals across all platforms. ## Prerequisites - STRATEGY.md with at least one Goal section (run the `onboard` skill first) - STATE.json (run `/sync-state` first) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 1. **Load context**: Read STRATEGY.md (all Goal sections, Data Sources) and STATE.json. 2. **Discover platforms**: Identify all configured platforms and available data sources. Also include any **hosted official-MCP connector** present in the session (e.g. TikTok, key `tiktok_ads`) — drive it via its own tools and skip mureo-only value-adds; see `../_mureo-shared/SKILL.md` → *Hosted-connector platforms*. 3. **For each Goal**, gather current metrics from all relevant platforms and data sources: - Ad platforms: Use performance reporting tools for each platform - GA4 (if available): Website conversion data, user behavior metrics - Search Console (if available): Organic search metrics for SEO-related goals - CRM (if available): Lead quality, pipeline data for LTV-related goals For goals that span multiple data sources, synthesize a unif...