weekly-report

# Weekly Report > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Generate a weekly marketing operations report. ## Prerequisites - STRATEGY.md with Goals (run the `onboard` skill first) - STATE.json with action_log (actions must have been logged during the week) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 1. **Load context**: Read STRATEGY.md and STATE.json. 2. **Discover platforms**: Identify all configured platforms and available data sources — built-in, `mcp__mureo__<plugin>_*` plugin platforms, and any **hosted official-MCP connector** present in the session (e.g. TikTok's `tt-ads-*` tools, key `tiktok_ads`). See `../_mureo-shared/SKILL.md` → *Plugin platforms* and *Hosted-connector platforms*; pull a hosted connector's numbers from its own reporting tools and omit mureo-only value-adds. 3. **Period**: Determine the reporting period (last 7 days from today). 4. **Goal progress**: For each Goal, pull performance data from the relevant platforms: - **Google Ads**: prefer mureo native `google_ads_performance_report` (with `period: "LAST_7_DAYS"` then `period: "LAST_14_DAYS"` and subtract the first 7 from the next 7 for previous-week comparison...