elevator-pitch-techniques

# Elevator pitch techniques Quick reference for crafting verbal brand summaries that sound natural when spoken, using methodologies from pitch coaches and brand strategists. > "The goal of an elevator pitch is not to close a deal but to spark enough interest for a follow-up conversation." --- ## Foundational statistics | Metric | Value | Implication | |--------|-------|-------------| | Average attention span | **8 seconds** | Your hook must land immediately | | Expected iterations | **20+** | Refinement is normal, not failure | | First version quality | **8-10%** | You're only this far toward perfection | | Success metric | **"Tell me more"** | The only reaction that matters | --- ## The 6 core frameworks ### 1. StoryBrand Framework (SB7): Donald Miller **Core Principle:** "Your business is not the hero of your brand story. Your customer is." | Step | Element | Question | |------|---------|----------| | 1 | **Character** | What does your customer want? | | 2 | **Problem** | What problem stands in their way? (External, internal, philosophical) | | 3 | **Guide** | How does your brand act as their guide? | | 4 | **Plan** | What steps do they need to follow? | | 5 | **Call to Action** | What action should they take? | | 6 | **Success** | What success will they achieve? | | 7 | **Failure** | What failure do you help them avoid? | **Template:** > "For [target customer] who [has this problem], [your brand] helps you [achieve desired outcome] by [your unique approach]. Unl...